Jit Lahiri

Background

About Jit Lahiri

Jit is a Senior Digital Content, Marketing & Partnerships Leader with over 21 years of experience in driving digital transformation, platform growth and revenue acceleration across global organizations such as Meta, Disney-Star, Ogilvy and DDB Mudra. Played a pivotal role in launching 'Instagram Reels 'in India, spearheading creator adoption through a mix of strategic partnerships and marketing. Demonstrated excellence in P&L leadership, monetization strategy and global deal management, including a $110M IP partnership that generated 12B+ video views. He was recognized as ‘Meta’s Global No.1 Strategic Partner Manager’ by Mark Zuckerberg, co-founder of Meta for leading multi-market platform & revenue growth- Since 2023, Jit runs his own consulting firm with over 100K USD annual revenue. His clientele includes/ has included Unilever, VML, Colgate, Sports leagues/ teams, RPSG to name a few. These companies come to Jit with the intent of staying a step ahead of both competition and global platforms such as Meta, Google, etc - through content, marketing, talent identification plus AI adoption. Core Skills [listed below]- in case you would like to know specifics do DM me: Digital Transformation | Revenue Generation | Growth Marketing | P&L Oversight | Platform Monetization | Influencer Marketing | Business Development | Go-to-Market (GTM) Strategy | Creator Ecosystem Management | Content Strategy | Strategic Partnerships | Global Deal Negotiation | Performance Marketing | Data Analytics | Market Expansion | Brand Strategy | Customer Engagement | Stakeholder Management | ROI Optimization Performance Marketing | Meta Business Suite | YouTube Studio | Creator Studio | Google Analytics | AI for Content Creation | Campaign Performance | Dashboards | Quantitative and Qualitative Research | Facebook | Instagram I IP and Compliance