Jo Aird

Background

About Jo Aird

I am a highly passionate leader with 15 years of experience shaking up the retail, eCommerce and brand marketing world. Over the years, I've had the privilege of leading high-performance teams and developing customer led strategic plans to deliver top-line growth. I bring extensive expertise spanning a wide range of skills and disciplines including strategic planning, brand management, consumer insights, communications, media, digital and eCommerce strategy, trade marketing, insights and innovation and executive level reporting. A collaborative team player at heart, I thrive in cross-functional environments and have a proven track record of delivering impactful outcomes. My specialties include driving transformational change, fostering and growing teams, and consistently delivering success. Whilst I excel when crafting high-level strategies and I am not afraid of rolling up my sleeves to dive into the details and make them happen. What I do- Lead high-performance teams to develop integrated strategies that drive brand awareness, loyalty, and sales- Blend creative and data-driven approaches to craft campaigns that spark conversation and deliver results- Build strong cross-functional partnerships that turn big ideas into tangible outcomes- Mentor and empower marketing talent to think big, take risks, and always have fun along the way. I’ve worked across multiple sectors in retail, fashion, lifestyle, and consumer goods, which means I know how to adapt, innovate, and lead through change. I’m obsessed with understanding what makes consumers tick and translating those insights into compelling brand stories. Let’s connect! I’m always excited to share ideas, collaborate, and explore new opportunities to create marketing magic.