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Jo Hayes

Executive Director, Strategy at Barbarian

Based in United States

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Seniority

Director

Department

General Business & Management

Location

United States

Industry

Advertising Services

Company size

319

Contact information

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Email

1 credit

j•••••••@wearebarbarian.com

Phone

5 credits

+1 ••• •••• ••••

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Background

About Jo Hayes

Known for grounding the room, pressure-testing thinking, and helping teams do work they’re proud to stand behind- Human-centered//evidence-based strategy across brand, experience, & systems- Keystone belief that time and people are the most valuable resources, and leads both with purpose- Fluent in data, technology, and AI as tools to solve real business AND people problemsCurrently Exploring- “The Give a F*ck Factor", a framework for identifying & actioning on variables that actually matter- Principles of Innovation, turning ambition into repeatable systems- Pressure-testing methodologies for redirecting undercooked creativity and productClient experience includes: American Express, Citizen Watch, Uber & Uber Eats, Google Media Lab, Samsung, Verizon, Walt Disney World Resorts, PepsiCo, Verkada

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