Jo Henderson

Background

About Jo Henderson

EXPERTISE* I work with entrepreneurs and SMEs to identify and implement business growth strategies.*SERVICES* 1) Business Process Management (BPM) is the approach taken to assess, define and improve an organisation’s working processes, to drive achievement of business goals, increase customer satisfaction and generate increased revenue. Processes are documented using a workflow tool and in a detailed Process Document or RACI and are a key deliverable to achieving standards set by the International Organization of Standardization (ISO). 2) Content Marketing (CM) and lead generation provides users and prospective clients with valuable articles and information to increase awareness of a business and its products or services and generate trust in its capability. Using agreed keywords to increase SEO, content includes website copy, case studies, blog articles, social media posts, webinar programmes and even workshops or training programmes. What’s the link between these 2 ‘diverse’ services? The desire to question everything and a need to fine-tune the detail!*WHY CONNECT?* My 20 year corporate career has helped me develop a passion for challenging the way things are done and questioning why. Whether negotiating contract schedules for commercial agreements, developing business processes that provide 15-25% efficiencies, or writing communication plans for incoming businesses; as the saying goes, ‘the devil is in the detail’, and that’s why I love what I do. Business Process or Content Marketing – to create success, you need to ask the right questions. I’ve managed and developed teams of up to 40 people and have experience in Programme and Project Management, Personnel Development and Marketing and Sales.*WHAT TO EXPECT* Whatever your industry, growth and profit will (almost) always be your target. How you achieve this year-on-year, will form part of your annual business goals. Achieve this- Internally, by re-structuring your organisation and seeking efficiencies in your working processes (BPM)- Externally, by generating value-creating content to showcase your professionalism and expertise in your field (CM). We achieve this by working closely together to understand your requirements and agree an outline objective.*WHAT CLIENTS SAY* “Organised, diligent and attentive to detail, everything Jo delivers is logical, well-structured and critically, delivered on time”. “Highly thought provoking, Jo’s ability to question how we achieve our goals, led to a 12% increase in our day-to-day productivity.”