Jo M.

Background

About Jo M.

Howdy there! 🤠 I’m Jo Monroy, an account-based marketing (ABM) strategist and B2B demand generation specialist with 7+ years of experience in B2B marketing and program management. I focus on programmatic strategy, platform-based ABM, and campaigns built around a clearly defined ideal customer profile (ICP)—all grounded in a belief that data-driven work should still feel deeply human. At Calix, Jo Monroy co-leads ABM initiatives that support subscriber growth, revenue expansion, and long-term customer loyalty across various verticals. I collaborate closely with sales to inform outbound plays, support buyer journey progression, and ensure campaign alignment from top-of-funnel engagement through conversion. I work across platforms like 6sense, Demandbase, and Salesforce to activate intent, personalize outreach, and drive measurable impact. Beyond campaign strategy, I help shape inclusive, people-first company culture through internal programming, ERG leadership, and cross-functional collaboration. Whether I’m facilitating connection, sparking new ideas, or advocating for more human-centered policies, I bring the same energy to culture as I do to campaigns. I recharge with good music, long walks, and a small dog who insists on being my co-strategist.