Jo McKinnon

Background

About Jo McKinnon

I am a PR, marketing and communications executive with a track record in driving strategies for brand development, media engagement and integrated campaigns across digital and traditional channels. My deep knowledge and insight of the racing and equine industries across both local and global communities allowed me to transform, elevate and reposition brands. I played a key role in conceptualising and launching the Longines Hong Kong Masters, the first and largest equestrian event in Southeast Asia. A graded, highly experienced and multi-award winning journalist I am able to establish networks across media, regulatory bodies and key industry stakeholders allowed me to cultivate and retain lucrative sponsorships with globally renowned brands. I made the transition to working in the public sector two years ago and enjoy bringing an innovative, positive and effective approach to the organisations I work with. I am always open to expand my network of industry professionals and relevant organisations. Key Strengths- Leadership - Influence - Strategic Acumen - Relationship Building - Marketing and Communications - Brand Development - Media Engagement - Negotiation - Sponsorship Agreements - Racing and Equine Insights - Stakeholder Management