Joan Reda

Background

About Joan Reda

Offering over 20 years of experience leading product development, global sourcing, and manufacturing, I am an accomplished Product Development Executive with a long-standing record of success. I steer highly effective teams through strategic planning and implementation while partnering with global vendors and manufacturers to achieve department and company goals, ensure product quality, and drive the design execution of ethically sourced and manufactured goods. As a global sourcing leader, I have established partnerships with vendors in Italy, UK, France, China, India, Vietnam, and US, including those who specialize in high-quality, luxury products as well as those who can meet the demands of high-volume production requirements. I innovate and improve the product development cycle as a tactful negotiator, problem-solver, and partner to internal teams and external stakeholders. I balance competing priorities and perspectives to implement product construction and manufacturing strategies that meet cost, aesthetic, and quality goals. Combining my industry experience with my talent for clear communication, I define expectations, set standards, and make proactive decisions to equip my teams and partners with the information and resources they need to meet production goals.