Joana Baptista

Background

About Joana Baptista

Awards Brand Innovation & Recognition #2 Silver Award 25th Festival CCP 2023 · Project Development and Environment I’m a strategic marketing and retail concept leader on a mission to reshape retail by blending brand innovation with authentic customer connections that drive real, measurable results. From designing retail concepts from scratch to leading transformative store experiences in fast-paced, high-traffic environments, I’ve consistently delivered revenue growth and strengthened market leadership. I thrive on bringing marketing, sales, and operations teams together around a clear vision—turning complex data into smart, actionable strategies that fuel growth across both physical and digital channels. Passionate about driving innovation and building empowered teams, I’m here to help brands break through the noise, dominate their markets and shape what’s next in retail.