Joanie Lo

Background

About Joanie Lo

I’ve always been fascinated by the why behind decisions—how psychology shapes choices and how marketing can influence them. Now, I’m channeling that curiosity into a Master’s in Marketing and Digital Communications at Monash University, where I’m blending theory with actionable strategies to craft campaigns that resonate? • : Understanding cognitive biases, storytelling, and digital engagement to create meaningful brand connections. • : Turning insights into compelling narratives—whether through content, visual merchandising, or digital campaigns. • & : Whether leading retail teams or volunteering in communications, I’ve seen how clear messaging and teamwork drive results. I thrive where problem-solving, critical thinking, and interpersonal skills intersect. My hybrid background—from neuroscience to marketing—gives me a unique lens to analyze trends, adapt quickly, and communicate ideas that stick.