Joanna Bourke

Background

About Joanna Bourke

I’m a strategic leader passionate about driving positive impact for Aotearoa and the wider Pacific through bold, values-based leadership and deep cross-sector collaboration. With 20+ years of experience across marketing, sustainable tourism, international trade, and Pacific development, I’ve worked at the intersection of commerce, culture, and diplomacy. As CEO of the Pacific Cooperation Foundation and Director of CocoNew – The Agency, I lead initiatives that uplift Pacific voices, grow regional enterprises, and build enduring partnerships between government, business, and communities. I’ve developed and delivered nationally significant programs including workforce development (Project Ikuna), export branding, international education, cultural diplomacy, and digital transformation — all grounded in Pacific values and underpinned by measurable results. My experience spans New Zealand, the Pacific Islands, Australia, and Asia, and includes advising on brand strategy, market entry, economic development, and stakeholder engagement. I thrive in complex, multi-stakeholder environments and am driven by the belief that cultural intelligence and connection are powerful tools for economic and social progress. Key Expertise: • Trade & Market Development (NZ-Pac-US-Asia) • Cross-Cultural Stakeholder Engagement • Strategic Communications & Brand Positioning • Government & Diplomatic Relations • Pacific Regional Expertise & Indigenous Values • Team Leadership & Capability Building • Digital Media, Events, and Experience Design • Upskilling & Inclusive Economic Growth I believe in lifting mana, telling powerful stories, and creating platforms where Pacific excellence can thrive. Let’s connect if you’re passionate about growing our region — bigger, better, and together.