Joanna Safi

Background

About Joanna Safi

Joanna Safi is a connector of interdisciplinary fields through different sectors and organizations. She has collaborated in unlocking system-thinking frameworks for business transformation in different industries, such as retail, telecommunications, financial technology, automotive, and aviation. With more than 15 years of experience, she has led the marketing strategy and digital transformations for corporations and start-ups to adapt to fast-paced consumer and market changes, driving innovation and holistic solutions. She has worked for multinationals including media and creative agencies (e.g, Initiative, Mediacom, and DDB) and has lead marketing teams at Falabella, Wingo, Virgin Mobile, Airtm, among others across Latin America.With a background in Political Science and Biology, she has sculpted her career in marketing through a transformative lens to drive change and create a positive impact on business and the planet. She is passionate about driving change by collaborating with diverse teams across sectors and propelling business development through cutting-edge digital transformation, innovation, and her adaptive decision-making approach. Through her marketing positions, she has driven sustainability as part of corporate identity. She is a member of the Directory Board of Chief Marketing Officers of Colombia and different advisory boards. In 2023, she launched MSBHAVE, a consulting company focused on sustainability and digital transformation as a source of growth. She aspires to contribute to organizations at the vanguard of their industries, shaping a future where innovation meets responsibility.