Joanna Smith
Senior Manager, Upscale Brand Management at Choice Hotels International
Based in Washington, United States
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Seniority
Other
Department
Other
Location
Washington
Industry
Hospitality
Company size
1.9K
Contact information
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j•••••••@choicehotels.com
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Background
About Joanna Smith
With over a decade of experience in brand strategy and marketing, my focus is on driving brand differentiation and growth, leading to measurable business impact.I am known for my hyper-creative yet adaptable approach, seamlessly blending strategic vision with dynamic execution. This enables me to not only navigate but thrive in an ever-evolving market, ensuring brand consistency while embracing innovation and fresh perspectives.Collaborating with cross-functional teams, I have led successful initiatives that have strengthened brand engagement and increased consumer connection. I prioritize collaborative leadership, guiding teams through projects that resonate deeply with audiences, enhance the customer experience, and reinforce brand positioning in a competitive landscape.
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