Joanne Factor
Senior Director Business Development at Cannella Media Dtc
Based in Los Angeles, United States
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Seniority
Director
Department
Sales & Business Development
Location
Los Angeles
Industry
Advertising Services
Company size
97
Contact information
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j•••••••@cannellamedia.com
Phone
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Background
About Joanne Factor
Dynamic and results-driven sales leader with over 13 years of experience in enterprise SaaS and digital ad-tech sales across NYC and LA. Proven track record of exceeding sales quotas by leveraging consultative sales approaches, strategic territory management, and innovative business development initiatives. Skilled in navigating complex sales cycles and securing high-value, multi-million-dollar deals with C-suite executives. Expertise in AI-driven solutions and performance marketing, with a focus on delivering tailored, data-driven strategies that generate measurable results for enterprise clients. Strong communicator with excellent presentation skills, known for building long-term relationships and driving client satisfaction. Autonomous, self-motivated, and adept at thriving in fast-paced environments, with a collaborative approach to achieving organizational goals across cross-functional teams. Notable accolades include: 2021: Closed at 250% of goal (Rakuten) 2020: Closed at 90% of goal (Rakuten) 2019: Awarded “Most Multi-Channel Wins” (Rakuten) & 150% of goal 2018: Awarded “Rookie of the Year” & 174% of goal (Rakuten) 2008: President's Club (The New York Times), securing $4M in incremental budget
Decision-makers
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