Joaquin Murillo

Background

About Joaquin Murillo

I am an experienced data-obsessed & performance-driven digital marketing leader with a proven track record in the fields of strategic display, social media marketing and advertising, search engine marketing (SEM), search engine optimization (SEO), web analytics, audience research, segmentation and data analysis, insights generation, content management and strategic media buying in a variety of industries including retail, entertainment, telecommunications, finance, insurance, pharmaceuticals, travel & tourism, automotive, and others. I am exceptionally adept in developing standard processes for digital media planning, buying, quality assurance, budget management, optimization, data analysis, insight generation and reporting aimed at increasing productivity, efficiency and effectiveness of campaigns. Since 2010, I have been focused on building, growing, and leading highly successful digital marketing teams with direct oversight over digital strategy, search engine marketing (PPC and SEO), programmatic display, social media paid and organic campaigns, content development and distribution, influencer marketing and data analysis with a focus on adding value, providing great service, and improving performance via operational process efficiencies, executional excellence, best practices, workflow standards, technology and innovation. In the process, I have successfully managed thousands of complex multi-faceted digital acquisition programs with multi-million dollar digital marketing budgets for many Canadian brands including Bell Canada, TD Bank Group, WestJet Airlines, BMW Canada, Corby Spirits, Interac Association, Export Development Canada, Royal Canadian Mint, The Home Depot, Shopify and many others. Throughout my career in digital marketing, I have excelled at people management building strong relationships with direct-reports, colleagues, management, clients and vendors. I have also been highly successful in negotiating partnership agreements with Google, Facebook, LinkedIn, Twitter & Pinterest that not only provided added value to all clients in terms of free media dollars but also dedicated measurement, creative, engineering, content and strategic support. Specialties: Search, Social & Programmatic Display, Team Management & Staff Development, Digital Strategy, Performance Media Management, Operational Leadership & Management, Audience Segmentation, Data Analysis and Insight Generation, Vendor Relations & Contract Negotiations, C-Level Client Relationship Management & Retention, New Business Pitches and Business Development.