Jocelyn da Silva

Background

About Jocelyn da Silva

Executive-level marketing and business professional with 20+ years' experience working for industry leaders and top international brands (such as Steel Blue, H&R Block, Thule Group, and Campbell Arnott’s) across B2B, B2C, product and service led marketing. MBA graduate. Proven record of developing and implementing strategic plans backed by insights and data to grow sales, improve customer engagement and retention, nurture partnerships, identify advocates and support business development opportunities.At Steel Blue Boots, my leadership in strategic marketing has been instrumental in expanding our brand's presence across key international markets, including ANZ, USA, and EU/UK. My role as a key member of the Executive Leadership Team involved contributing to corporate strategy and guiding a multiregional team of professionals. We thrived on innovation and performance, managing comprehensive campaigns that enhanced customer experience and solidified our position as industry frontrunners.My approach combines analytical prowess with a passion for brand storytelling, fostering a culture where data-driven insights translate into compelling marketing narratives. With a focus on strengthening brands and achieving a positive return on investment, I have successfully led rebranding initiatives and the development of customer and employee culture programs. At the core of my professional ethos is a commitment to collaboration, fostering sustainable business growth, and empowering teams to excel in a competitive landscape.Driven, collaborative, and enthusiastic leader. Experienced at providing insight and recommendations at both the Executive and Board level. Areas of expertise: business strategy and planning, customer engagement, strategic partnerships, brand, business development, marketing analytics and ROI, digital and online marketing, market research, advertising, communications, public relations, content marketing, loyalty and advocacy programs, leading and motivating teams, board and executive team advisory, budget management.