Jocelyn Salala

Background

About Jocelyn Salala

I’m a strategic operator and builder with 10+ years scaling customer success, communications, and community-led growth across SaaS, Web3, and AI-powered platforms. At MeWe, I built and led the Customer Success and Strategic Communications functions from the ground up, guiding the company through its global transition from Web2 to Web3. My work spanned creator campaigns, global ambassador programs, and full-funnel lifecycle design for both consumer and enterprise users. I partnered with product and engineering to launch AI-driven onboarding, deploy CRM-integrated churn strategies, and deliver decentralized education tools — supporting 20M+ users across B2C and B2B (MeWe Pro) accounts. Before MeWe, I managed enterprise accounts at The Shade Store, a luxury custom window treatment company with 100+ U.S. showrooms. I rebuilt the customer service model to improve profit margins and was hand-selected to establish the company’s first West Coast Customer Success presence in Los Angeles, where I oversaw major enterprise clients and supported the company’s westward expansion. With a background that spans growth strategy, enterprise client success, narrative development, and cross-functional leadership, I thrive at the intersection of story and systems. Whether enabling teams to scale, helping creators grow their audiences, or translating complex technology into user trust, I bring a builder’s mindset and a bias toward action. Let’s connect if you’re scaling something meaningful.