Jodi Swanson

Background

About Jodi Swanson

What I Do: For over 20 years, I’ve been helping Fortune 100 companies enhance and manage their global brands to drive customer engagement that positively impacts the bottom line. I am: • An integrated marketing executive who runs global omni-channel campaigns that achieve goals • A strategic and analytic thinker who uses data plus experience to make decisions • Experienced on both the agency and client-side of marketing organizations • A proven manager, mentor, and coach, experienced with building teams • A leader with a positive approach to team collaboration that fosters retention • Passionate about delivering great brand experiences that engage customers • Well-versed in traditional, mobile, and digital media • Comfortable presenting to and collaborating with C-level executives How I Do It: My years of experience have given me the confidence to follow my creative instincts and share my opinions when they count the most (backed up by data, of course). I’ve always been self-motivated to be a leader and to deliver in fast-paced team environments. Curiosity, flexibility, and evolving with the latest media, digital tools, and channels keeps me up-to-date on emerging technologies and the myriad ways customers choose to engage with brands. Key Brands I’ve Worked With: Intel, McAfee, Oiselle, RealNetworks, Verizon, Telefonica, Microsoft, Boeing Employees’ Credit Union, Holland America Line, AllRecipes.com Skills and Experience: Branding: positioning | personas | messaging frameworks | editorial planning | market research Marketing Strategy: customer acquisition & retention | campaign planning | SEO/SEM | analytics | Go-to-market campaigns | Field and partner marketing Multi-Channel Execution: digital | social media | web | video | direct | events | print Operations: budgeting | revenue forecasting | agency & vendor management Strengths Problem solver | Strategic | Results orientated | Team player | Collaborative | Motivational | Detailed | Creative