Jody Helm

Background

About Jody Helm

I am a brand designer and creative lead focused on building visual identity systems that feel cohesive, intentional, and true to their audience. I design campaigns as connected brand experiences where storytelling, structure, and visual language work together across digital, print, and physical spaces.As the creative lead behind Sacramento State’s Way of the Hornet campaign and other high-visibility brand initiatives, I guide identity systems from concept through execution to ensure consistency, clarity, and emotional connection across platforms and communities.My background as a U.S. Navy veteran shapes how I collaborate. I bring a direct, thoughtful, and deeply committed approach to every partnership. I lead with emotional intelligence, curiosity, and a strong sense of ownership, thriving in roles where brand stewardship, strategic design, and creative leadership intersect.