Joe Amati

Background

About Joe Amati

Executive leader who transforms brands into growth engines by uniting data, strategy, and story. Recognized for turning insight into influence and leading enterprise change that drives commercial, cultural, and reputational impact. Combines analytical rigor with creative storytelling to build market-leading brands that inspire trust and long-term value. Operates at the intersection of brand, growth, and C-Suite strategy, aligning leaders and teams around a shared vision of purpose and performance. Leads with clarity, candor, and empathy to cultivate high-performing, psychologically safe teams that deliver both trust and transformation.Strategic Leadership & Enterprise PlanningDrove YoY tourism revenue growth and earned media by reframing Canada’s tourism narrative and building a national collaboration framework linking government, industry, and partners. Designed operational models aligned to 2030 growth targets and governance.AI Integration & Data StrategyLed enterprise-wide AI adoption and launched predictive intelligence systems that improved agility, accuracy, and strategy execution. Increased analytics adoption and improved “business value” metrics in quarterly planning.Brand Strategy & StorytellingRepositioned Canada Goose from product-first to purpose-driven luxury, unlocking double-digit global growth. Insight-Led GrowthBuilt an AI-powered global traveler segmentation platform with high ROI and media efficiency gains. Led research-driven innovation at Kellogg and Loblaw, transforming categories and retail investment strategies.Executive Communication & Stakeholder InfluenceTrusted spokesperson and C-suite advisor translating complex strategy into compelling narratives. Influenced public perception, board alignment, and ecosystem trust through data-informed storytelling.Team Leadership & Operational ExcellenceManaged large budget with a perfect audit score. Scaled and re-engaged global teams with a double-digit lift in engagement and 100% retention over 2 years. Built high-performance cultures of clarity, accountability, and growth.Strategic Planning | Brand Transformation | AI Integration | Enterprise Strategy | Insight-Led Growth | Executive Communication | Public-Private Partnerships | Stakeholder Engagement | KPI Frameworks | Culture Building | P&L Management | Market Expansion | Thought Leadership | Data Storytelling | Innovation & Change Leadership