Joe Barone

Background

About Joe Barone

RETIRED AS OF OCTOBER 1ST, 2024 Joe first joined WPP in 1989. He has held various traditional and digital media positions within WPP agencies including Managing Director of neo@Ogilvy, and Director, Strategic Media Integration at Ogilvy & Mather. Joe has been buying digital media since 1994, when Hotwired.com became the first publisher to offer banners online. Before moving into a full time Brand Safety role, Joe managed the US Groupm Digital Traffic team, was engaged in ad-tech systems development, publisher and ad tech vendor contract negotiations, and process re-engineering/ workflow analysis. Joe is currently a member of many US industry working groups, including the 4A’s Advertiser Protection Bureau, the IAB Tech Lab Open Measurement Working Group, MRC Modernizing Measurement Task Force and Digital Audit Committee, the Coalition for Better Ads Research & Methodology Working Group, Co-chair of the Trustworthy Accountability Group Anti-Piracy Working Group, and is a member of the Brand Safety Institute Steering Committee. Joe was 2015-16 chair of the MRC Digital Committee and is chair of the 4A’s Digital Operations and Technology Committee.