Verified recordHigher Education

Joe Brock

Executive Director of Cps Enrollment Marketing & Communications at Northeastern University

Based in Boston, United States

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Seniority

Director

Department

Advertising & Marketing

Location

Boston

Industry

Higher Education

Company size

18K

Contact information

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Email

1 credit

j•••••••@northeastern.edu

Phone

5 credits

+1 ••• •••• ••••

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Background

About Joe Brock

Digital marketing executive with expertise in creating and executing multi-channel programs that leverage technologies to generate leads, drive sales, promote customer loyalty, support brand objectives, and create a positive customer experience. Highly productive as an individual, team leader, or as part of a cross-functional team in a deadline driven, fast-paced environment. Experienced in the creative and administrative management of corporate marketing, digital, advertising, and customer service programs. Proven record of effectively and creatively using multiple mediums, including Internet and traditional media resources, to accomplish broad marketing goals. Known for ability to build and manage teams of A-level professionals to effectively achieve marketing objectives. My philosophy is to keep it simple, intuitive, and deliver an engaging brand encounter. Core Competencies: • Digital Strategy • Web Strategy • Customer Experience • Loyalty Programs • Team Leader, Mentor and Coach • Branding & Social Media • Search Engine Marketing SEM/SEO/PPC • eCommerce • User Experience/User Interface (UX/UI) • Vendor Management • Portfolio Management • Mobile Web & Apps • Marketing Systems & Technology • Website Operations Management

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