Joe Chalhoub
General Manager at Barista Group Co
Based in Sydney, Australia
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Seniority
Manager
Department
General Business & Management
Location
Sydney
Industry
Retail Office Equipment
Company size
1 to 10
Contact information
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j•••••••@baristagroup.com.au
Phone
5 credits+61 ••• •••• ••••
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Background
About Joe Chalhoub
Joe is a passionate and experienced coffee professional and marketing leader with over 25 years of industry knowledge and expertise. As the General Manager at Barista Group Co, Joe oversees the import and distribution of state-of-the-art coffee equipment and products in Australia and New Zealand, with a focus on innovation, quality, and customer satisfaction. Joe is also the Head of Coffee Experiments and Operations Manager at Socratic Coffee, a self-funded research project that explores and shares the principles and best practices of coffee brewing. Joe and his team design and conduct rigorous experiments with various coffee variables and methods, using data analysis and scientific controls to provide reliable and objective insights to the coffee community. Joe's mission is to help others improve their coffee skills and enjoyment, and to contribute to the advancement of coffee knowledge and culture.
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