Joe Devlin

Background

About Joe Devlin

Campaign Strategy & Execution • Plan, build, and execute integrated marketing campaigns (email, digital, social) • Align campaign goals with company objectives and target audience • Track campaign performance and optimize in real time • Collaborate with creative teams on messaging and design direction Content Development & Management • Write or oversee content for blogs, landing pages, emails, ads, and social posts • Manage content calendars and ensure timely delivery across channels • Optimize content for SEO and engagement metrics • Ensure brand consistency across all messaging Digital Marketing & Analytics • Manage paid media campaigns (Google Ads, Meta, LinkedIn, etc.) • Track KPIs like CTR, CPC, conversion rates, and cost per lead • Use of tools like Google Analytics, HubSpot, etc. for insights and reporting • Make data-driven recommendations to improve digital performance Email & CRM Marketing • Design and deploy email campaigns using platforms like Mailchimp, HubSpot, etc. • Segment audiences and create drip campaigns or customer journeys • Monitor open rates, click-throughs, and engagement metrics • Collaborate with sales to align lead nurturing efforts Event & Trade Show Support • Plan logistics and marketing support for industry events and webinars • Develop promotional materials (booth graphics, brochures, giveaways) • Coordinate post-event follow-up campaigns 🧐 Market Research & Competitor Analysis • Research market trends, customer behavior, and competitors • Prepare insights and presentations for internal stakeholders • Support product positioning and messaging development 🤝 Cross-Functional Collaboration • Work with product, sales, design, and web development teams • Act as a liaison between departments for marketing deliverables • Support sales enablement with marketing materials, case studies, and pitch decks Project & Stakeholder Management • Manage timelines, budgets, and deliverables for multiple concurrent campaigns • Present results and insights to managers or marketing leadership • Mentor junior marketers & interns.