Joe Edens

Background

About Joe Edens

I believe great design leadership is the bridge between a high-level brand vision and the tactical execution that makes it a reality.Throughout my career—leading Experience Design at U.S. Bank and previously driving creative strategy at L'Oréal (Clarisonic) and Zumiez—I have focused on a dual-path approach: elevating the quality of the design output while empowering the people who create it. I don’t just oversee projects; I direct the design narrative and build the environments where designers do their best work.What I bring to the table:Design Direction: I have a deep-rooted background in directing visual narratives and 360-degree campaigns for category leaders (Nike, T-Mobile, Honda). I specialize in maintaining brand integrity across complex ecosystems—from enterprise mobile products to high-impact marketing initiatives.People-First Leadership: My leadership style is built on mentorship and advocacy. I am a hands-on leader who takes pride in helping my direct reports navigate complex challenges, refine their craft, and deliver work that exceeds business objectives.Strategic Integration: I specialize in taking high-level business goals—whether in high-volume retail or enterprise finance—and translating them into actionable design strategies that teams can execute with clarity and purpose.Strategic Brand Partnerships & Direction:I have directed and influenced work for a diverse portfolio of 20+ world-class brands, including:Retail & Lifestyle: Nike, Adidas, Zumiez, Vans, Columbia Sportswear, L'Oréal Luxe.Systems & Services: T-Mobile, Honda, U.S. Bank, Bank of America.Tech & Media: Amazon, HBO, Bethesda, University of Washington.Core Competencies:Design Direction & Vision • Systems-Based Design Methodology • Multi-Tenant UX Solutions • Team Mentorship & Growth • Creative Strategy • Stakeholder Management • E-commerce Optimization