Joe Feldman

Background

About Joe Feldman

Advertising Agency Strategic Planning Brand, product and model launches, strategic and communications planning on many top advertisers, including Volkswagen, Taco Bell, Nissan, Infiniti, Toyota, Kia, Jack in the Box, Activision, IKEA. I provide traditional account planning consultation with agencies who are pitching an account, or who need to dig deeper into an existing client's consumer market. As a planner, I initiate and develop qualitative and quantitative studies for brand and communication strategy. Studies typically involve copy testing, ethnographic, or segmentation studies. With many years in automotive advertising, I am well-versed in GfK Funnel analytics, as well as Nielsen and many other auto marketing resources. Specialties: Tribal Marketing - Social Research Metro Tribal metro tribal™ is a specialized social research firm that helps businesses, political organizations, and trade/professional organizations solve problems surrounding customer discovery, acquisition and retention. Our core belief is that business is about getting people closer to what they value. A business that practices under this philosophy will become highly valued itself.