Joe Kuszkowski

Background

About Joe Kuszkowski

Senior Digital Marketing Professional with over 15 years of experience, specialized in crafting and executing data-driven strategies that deliver measurable results. My journey includes leading growth strategies in Brazil, Portugal, and international markets (Spain, Italy, U.S, Turkey). My career is marked by entrepreneurship and leadership. I founded and led my own Digital Marketing agency, managing clients and budgets with operational flexibility. My innovation capabilities are highlighted by my experience in founding and successfully selling a SaaS application for the real estate sector, developed within an incubator program. Additionally, I've held key positions in other industry companies, solidifying a 360º business vision. I am an expert in Performance Marketing, Inbound Marketing, SEO, SEM/PPC, and Brand Management. I have extensive experience managing paid media campaigns (Google Ads, Facebook Ads, Affiliate Networks), optimizing conversion funnels (CRO), and executing marketing automation strategies. I am technically proficient with tools such as HubSpot, Google Analytics (GA4), RD Station Marketing, Meta Business Suite, CRMs, marketing automation platforms, Microsoft Excel, and Google Data Studio. As a team leader and budget manager, I am highly focused on optimizing key business metrics like MRR, LTV, CAC, and Churn Rate. I've delivered impactful results, including- 70% increase in average ticket size through product strategies- Surpassing acquisition targets and accelerating profitability with inbound marketing- Doubling client revenue in five months by leading growth initiatives. My approach is proactive, solution-oriented, and results-driven, with a strong sense of ownership. I am agile, adaptable, and analytical, transforming data into actionable insights. My communication style is clear and engaging, fostering effective collaboration and relationship-building. I am seeking challenging remote or on-site opportunities as a Marketing Manager or Senior Digital Marketing Specialist, where I can apply my passion for growth and proven experience in leadership and strategy to drive business results and create significant impact.