Joe Lazer

Background

About Joe Lazer

I'm an author, fractional CMO, and researcher obsessed with the art and science of storytelling, and I'm on a mission to help people tap into their storytelling superpowers to build stronger relationships in business and in life. I wrote a best-selling book about the art and science of storytelling called The Storytelling Edge, and I'm the author of a popular newsletter (also called The Storytelling Edge) with over subscribers. Through keynote talks, storytelling workshops, and hands-on consulting, I've helped hundreds of companies drive growth and build stronger relationships with their customers through stories. I've served as head of marketing for fast-growth tech startups like Contently and A.Team, and launched award-winning programs and publications — including the Drum’s best B2B Content Marketing Program and Digiday's Best Brand Publication. I’m also a seasoned researcher who's received grants from CUNY Journalism School and conducted ground-breaking political neuroscience research, and delivered keynote talks at Web Summit, Collision, Content Marketing World, SXSW, and more. If you're looking to level up your team's storytelling abilities in the age of AI, get in touch!