Joe Lee
VP Demand Generation at Roster
Based in American Fork, United States
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Seniority
Vp
Department
Sales & Business Development
Location
American Fork
Industry
Marketing Services
Company size
33
Contact information
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j•••••••@getroster.com
Phone
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Background
About Joe Lee
Managed $70M+ in ad campaigns, averaging 380-550% Return-On-Ad-Spend (ROAS), using heuristics, automation, and targeted budgeting to optimize performance. Excelled in team leadership, fostering collaboration, and applying consumer psychology to boost Lifetime Value (LTV) and customer loyalty. Skilled in strategic, data-driven approaches for market leadership and revenue growth across diverse industries, including Manufacturing, Healthcare, SaaS, Finance, E-Commerce, Home Services, Solar, Restaurants, Automotive, and Education/E-Learning.
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