Joe Marcel E.

Background

About Joe Marcel E.

With over 4 years of experience in Technical Marketing and a strong foundation in applied science and business strategy, I currently work at Passive Prospecting, where I develop and execute high-impact marketing and operations strategies for real estate clients and enterprise-level brands. I’m passionate about leveraging analytics, paid media, and content systems to drive measurable growth and modernize how businesses attract and convert leads. My recent work includes running paid and organic campaigns across YouTube, Google Ads, and Facebook Ads, optimizing SEO and copywriting to improve lead quality and engagement, and overseeing day-to-day operations with global creative teams using platforms like Coordinate. Whether I’m refining metadata, building automated content funnels, or managing cross-functional workflows, my goal is always to deliver scalable systems that increase performance and save time. I specialize in driving digital transformation through structured marketing systems, data analysis, and streamlined execution that helps businesses grow their visibility, generate leads, and build stronger online ecosystems. Specialties: • Coordinate • Campaign Optimization • SEO Strategy (YouTube, Google, Facebook) • Paid Ads (Google Ads, Facebook Ads) • Long-Form Copywriting & Script Development • CRM & Client Operations • Video Marketing Strategy • Integrated Content Systems • YouTube Channel Management • Data-Driven Performance Analysis