Joe Mink

Background

About Joe Mink

I help local and multi-location businesses succeed in today’s evolving digital landscape by combining traditional SEO with AI-driven and entity-based strategies. I specialize in: • Digital Marketing Audits that uncover technical, on-page, and strategic opportunities • AI-aware and entity-based Local SEO strategies for visibility in Google, ChatGPT, Perplexity, and other AI search platforms • Website usability and performance optimization that turns visitors into customers • Google Business Profile optimization to strengthen local authority and trust signals I’ve partnered with businesses across the U.S. including more than 180 pet resort companies ranging from independent operators to multi-location groups backed by private equity. This breadth of experience has shaped my ability to build scalable strategies that align with how modern search engines understand entities, relationships, and expertise, improving visibility across both traditional and AI-driven search. With over 30 years of business and marketing experience, including growing and selling a successful company before joining Nehmedia, I bring both entrepreneurial perspective and technical expertise. My focus is always on clarity, strategy, and measurable growth. When I’m not working with clients, I’m usually outdoors with my Golden Retriever, Denson.