Joe Morrison

Background

About Joe Morrison

I help organisations that want to innovate and grow through customer insight - but are not yet reaching their full potential. In my 20+ years’ experience, I’ve discovered most organisations struggle to place customer needs and customer value and the heart of their organisation, ultimately limiting profits. Some lack the time or resources to generate the insight they need. Others know how to increase customer acquisition, satisfaction or value but have not yet found the right approach to influence their wider business. For leaders, these are frustrating, expensive experiences. I will help you break the cycle of under-utilised research, so you can become the innovative, customer-focused organisation you've always aspired to. Conducting research is easy. Using it effectively is a skill that requires experience, know-how and confidence. When done right the outcome is high strategic value - you're competing on unique value, not price. You have a customer-focused culture that finds innovative ways to make life better for your customers or clients. I know you want your entire business to focus on the customer. To build a brand that continuously takes action and improves through insight. I will audit your business and produce a roadmap so you can better understand, engage and sell to your customers. Most organisations are sitting on under-used insight they could use to generate greater value. Through a short, robust process I will examine your existing insight, strategy and culture. I'll provide honest feedback, identify untapped opportunities, and deliver a roadmap to grow your business. I am a Chartered Marketer with extensive experience in market analysis, market research, strategy and innovation. Most market research agencies fail to support their clients on using research effectively. I am different because I have been in your shoes. With my agency and client-side experience combined, I’ll guide you on installing customers at the heart of your strategy and culture. I’ll show you how to create compelling, profitable brand offers that your competitors will struggle to match. CONTACT ME: Contact me to arrange a free personal consultation, where we will review your ambitions and challenges: joe@craftandscale.com CONNECT WITH ME: Connect with me on LinkedIn for updates on how to unlock more value for your business. OUTSIDE OF WORK: I'm fortunate to live in the fantastic town of Cheltenham in the UK. I'm married with two young children. Interests include football, cycling, retro gaming and attending as many Pearl Jam shows as I can.