Joe Mortimer

Background

About Joe Mortimer

Commercially minded and approachable UK Commercial Director with 15+ years in the global air charter industry, driving revenue growth, building high-performing teams, and delivering complex passenger and cargo operations for government, corporate, and VIP clients. Proven expertise in commercial strategy, contract negotiation, crisis management, and client relationship development across diverse sectors including sports, entertainment, military, and humanitarian. Recognised leader and industry panelist with a strong track record of launching new business units and delivering multi-million-pound frameworks. Passionate about mentoring brokers into senior positions. Career Achievements- Secured two major military framework agreements worth £75m & £20m through pricing strategy, compliance expertise, and cross-department collaboration- Established the new UK office from scratch, managing Group Charter, Cargo, OBC, and Private Jet departments- Selected to speak on a panel of the Air Charter Association for a Broker & Operator Discussion- Trained and developed numerous brokers, many of whom advanced to senior positions within the industry- Coordinated a passenger COVID repatriation programme, delivering safe global movements under crisis conditions- Spearheaded a global sports sales initiative across 30+ brokers & managers, created annual sales/marketing calendars, competitor SWOT analyses, and client case studies- Successfully delivered major projects such as 15 aircraft for FIFA World Cup fans, plus regular Premier League team charters, orchestras, automotive launches, and global entertainment touring programmes- Managed complex government evacuations such as Afghanistan & South Sudan, plus long-term military flight programmes (2 flights per week for 2 years & 2 flights per week for 6 months)- Managed bespoke charters for UHNWI, C-suite executives, building trust and long-term relationships- Honoured to coordinate charter flights for Neil Diamond’s final 50th Anniversary World Tour in 2017- Provided essential support aircraft for Solar Impulse 2’s groundbreaking first-ever solar-powered flight around the world, a historic journey completed over 17 months in 2016.