Joe Wade

Background

About Joe Wade

My reason for being is to present the issues we face to people in a way that engages them and compels action. Whether it’s via comedy, stunts or highly affecting content I believe we need to connect with people on an emotional level in unexpected and sometimes shocking ways. This is the only way to earn some headspace and consideration in an overwhelming, multi-platform world. During my career I've been successful at doing this through publishing, content, TV and advertising. As one of the founders of Don't Panic I'm proud of the agency's success in creating campaigns that have lead to real success for purposeful brands and charities Don’t Panic Purpose showreel: We create end to end campaigns, so from strategy through to engagement (media) and take on full responsibility for delivering results. Our engagement strategies encompass paid, earned and owned media. Unlike media agencies we place the emphasis on earned media through PR and Shares to save your budget and lead to higher quality engagement. We work with NGOS and charities like Save The Children, WWF, Friends of the Earth, The Wildlife Trusts, and Childline. We also work with brands like Spotify, YouTube, Google and The Collective Dairy. Recent results- We won Best Fundraising Campaign of the Year in Campaign Magazine in 2019 for our work with Orangutan SOS - We delivered 8% sentiment shift for YouTube - We signed up new paying members to the Wildlife Trust Keynote Speaker I have spoken at the following conferences and companies: Ted X Brighton, Digital Copenhagen, Cannes Lions, The Web Summit, Tromso International Film Festival, Marketing Festival Prague, Krakow Digital Marketing Conference, Brompton Bicycles, The Collective Dairy, Google, Pinterest (Pinstitute), Soho House Group, UEFA, WWF. My three current keynote topics are: On Purpose: A harsh analysis of the biggest comms trend, complete with a how to guide to get it right. Media is Dead, Long Live Creative: Don’t use wasteful media, put the emphasis on startling creative and intelligent engagement strategies to win new audiences. Winning The Compassion Competition: The world is facing an increasing array of acute challenges, meaning there’s a lot of competition for people’s compassion. Meanwhile traditional methods of charity recruitment and fundraising are failing. What should organisations who want to change the world do now? Listen to me that’s what! joe@dontpaniclondon.com I’m always happy to have a chat, please call me on 0207 737 6556.