Joel B.
Director & Marketing Strategist at Clever Engines
Based in Sydney, Australia
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Seniority
Director
Department
Advertising & Marketing
Location
Sydney
Industry
Marketing Services
Company size
1
Contact information
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j•••••••@cleverengines.com
Phone
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Background
About Joel B.
I scale revenue for growth-stage companies through marketing systems that actually work.Over 15 years, I've contributed to 94% revenue growth ($58.7M to $114M), managed $5M+ annual budgets, and led 12-person global teams across luxury, manufacturing, technology, professional services, B2C and B2B sectors. My approach: combine data-driven strategy with creative execution to drive leads, loyalty, and ROI.What I've delivered- 400% sales growth (4-5 to 20 units annually) in 5 years- 48% improvement in marketing efficiency while scaling the business- 300% lead increase in 6 months through marketing automation- Top-3 Google rankings in competitive luxury sector- 8 product launches earning 25+ international magazine coversMy expertise: Demand generation, brand strategy, marketing automation (Salesforce, HubSpot, Pardot), CRM optimisation, team leadership, and P&L management. I've worked both agency-side and client-side, from startups to $114M enterprises.
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