Joel Cessna

Background

About Joel Cessna

Sales can sometimes carry a negative image, as we all have been burned by those telemarketing calls while we are trying to eat dinner. Or spending hours making a purchase only to find ourselves being hit with upsell after upsell. But I am here to tell you two things: 1) Sales is fun. 2) We have all done sales in our life. Whether in business, trying to get our kids to eat their vegetables, or getting someone to make that trade in fantasy football. Sales is a part of our day to day, it is just how we look at it. Prior to beginning my 20+ years in sales, I spent over 15 years working in customer service roles. From my first job at Dairy Queen, to waiting tables (which I think everyone should be required to do), to working as an account manager, it really shaped the way that I approach sales in the fact that while yes, I want the company to succeed but I want to make sure the client is successful as well. It should not be just me winning the sale, it needs to be me AND my customer winning. I do not take pride in the one and done sales approach, rather truly adding value and establishing a long lasting partnership is what we should all strive for. So that is what I do for both organizations and individuals. I enjoy helping companies establish their sales processes, communicating their value prop, and building that template to creating long lasting clients. For individuals, I coach you individually to get you to become the best sales rep or sales manager you can be by looking at you individually as well as your current approach. Also, for the past 15 years, I have been working with hospital and health system marketing teams primarily around patient acquisition and retention efforts. Understanding the challenges they are facing is important in identifying ways to drive patient and revenue growth for their organization, and putting the right tools in place to do so. Having a deep network of client and vendor facing individuals that I have built up over my tenure, and I enjoy connecting them to help solve a need.