Joel Hans

Background

About Joel Hans

I write copy and marking content for the technical audiences of open-source and open-core startups. With 10 years of focused experience in deep-tech products, I bring a unique combination of literacy in code, infrastructure, and story to amplify your current strategy and help you uncover all the stories you haven’t yet told. If you’re ready to get your developers and engineers to `commit` through copy and content, let’s talk- I know how hard it can be to find a copywriter who understands the nuances of marketing open-source and open-core startups to technical audiences. Even harder to find one who understands deep tech, like Kubernetes manifests, API authentication with JWTs, or deploying AI models on GPU-accelerated VMs. Plus a Master’s in creative writing for an innate intuition of what makes for a good story? That’s not “unicorn” territory—that’s what I do. My technical and literary know-how, plus extensive experience in open-source, is your cheat code for copy and content that builds trust with trick audiences like app developers, DevOps/platform engineers, and security specialists. Plus, I operate as an embedded advisor to support and upskill your current team, allowing you to push more ambitious projects. Whether we work on copywriting, technical leadership essays, messaging workshops, or you want me around as a “ask me anything about developer marketing” advisor, we’ll reach your technical audiences in novel ways that build trust and nurture commitment. PMM, DevRel, and developer marketing leads keep returning for more because of this flexibility, literacy, and open-source intuition. And they've have left some very kind words along the way:"Joel's unique set of technical know-how and literary skills makes him the perfect fit for anyone looking to create compelling developer-focused content.""If you want to up your content game while having a content writer that adapts and supports your style/vision/knowledge depth/workflow, Joel is the perfect person for it.""I have been blown away by the quality of Joel’s work and his thoughtfulness and earnestness. I have yet to meet anyone else who is able to combine Joel’s purpose-driven writing with his substantial technical expertise."- Ready to `commit`? Get in touch: Website: https://commitcopy.com Email: joel@commitcopy.com