Joel L.

Background

About Joel L.

Hello! My name is Joel and currently my mission is to generate growth in a two-fold way - Personal growth for myself and business growth for my clients & my company. Growth requires a strategy; just blindly executing SEO-tactics or PPC leads to lackluster results. However, when I come up with a strategy, it doesn't just unfold by itself. First, I need to sell it, then follow-through by leading it's implementation. I specialize in search engine optimization (SEO), and I'm well versed in all aspects of the said field. But, I do have to admit that the technical bit of SEO is my personal favorite as I like to fiddle around with different crawlers & code. I have written some customs scripts in Python to aide me in SEO. However, critical thinking paired with state-of-the-art tools allow me to quickly determine whether the technical state of a site is fit for the purposes and if there would be for example more profit to be had with a well planned & executed content strategy or link-building strategy. Briefly, I adjust my processes according to the situation/business at hand, thus finding an optimal solution for the client. More closely, my take on SEO is that there are no blanket-fixes or a fully replicable omni-list that needs to be done in all cases. SEO needs to be adaptive to the business model, technical resources, human resources and many more factors in order to succeed with the biggest impact. Naturally, there are cases where all facets of SEO will have a major boost to the business, but even so there are benefits of prioritizing actions with the given resources. I'm very interested in other marketing channels as well when it comes to online marketing. In order to succeed in the best possible way, sometimes the easiest/biggest wins can be reached via other means than SEO, be that conversion-rate optimization or PPC. Though I am in no way an expert in, for example, PPC I know enough to formulate a situational analysis and have excellent, highly-skilled people to refer to. Critical thinking on a case-by-case basis is the key for mutual success!