Joel MacDonald

Background

About Joel MacDonald

Design for events and keynote speakers, identity and branding, design for print. Your brand is your most valuable asset. It’s what people see when they first walk through the door, and the last thing they remember when they leave. When your company name is mentioned, it’s the image immediately springing into the mind of potential customers and it’s that intangible asset that will support your company through periods of challenge and success, helping you stand apart from the crowd. It’s not just a sign over your door, but a representation of what you stand for. It’s who you are, where you are going, what you do and why you do it. I have over a decade of industry experience in both in-house and agency roles, specialising in both branding and design for print. Starting out my career, I graduated from Gray’s School of Art with a BDes (Hons) in Graphic Design. I then joined Apple where I worked in Visual Merchandising at various locations across the UK. I then spent two and a half years working at global oil & gas service company Archer, during which I acted as the design arm of the corporate marketing, branding & communications group, helping to maintain their global brand. Among other things, this involved working with external agencies and internal partners. Over time, I became the focal point for all of Archers creative output. Following on from this, I then joined growth agency Wired Studio in Aberdeen, before joining Fifth Ring; a global B2B agency with a focus on the energy market. Having gained this valuable experience, in January 2016 I decided to form my own independent studio. I now work closely with a network of designers, copywriters and developers, allowing me to give each project my full attention. I work directly with clients, as well as design agencies across the world on small and large scale projects. Get in touch to hear how we can work together to give your brand the attention it deserves. An online portfolio is available at