Joel Petersen
Vice President of Sales at New Holland Brewing Company
Based in Grand Rapids, United States
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Seniority
Vp
Department
Sales & Business Development
Location
Grand Rapids
Industry
Food and Beverage Services
Company size
197
Contact information
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j•••••••@newhollandbrew.com
Phone
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Background
About Joel Petersen
EXECUTIVE SUMMARY Dynamic and growth-focused sales and marketing executive with over two decades of experience leading high-impact teams, driving brand strategy, and delivering consistent revenue growth across the beverage and consumer goods industries. Proven ability to scale national sales operations, reposition legacy brands, and launch innovative marketing campaigns that resonate with modern consumers. As Vice President of Sales and Marketing at New Holland Brewing, successfully expanded market share, optimized cross-functional performance and built a culture of accountability and creativity. Known for blending strategic vision with hands-on execution, and for inspiring teams to exceed expectations in competitive, fast-paced environments. Consistently drove volume growth rates exceeding those of product categories and managed over $25MM in revenue while growing the skillsets of multiple direct reports.
Decision-makers
Other people at New Holland Brewing Company
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Noah Gannon
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Ben van Til
Field Sales Representative · Sales & Business Development
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Brittany Dreyer
Food Server at New Holland Brewing Company · Other
- NKManager
Nate Kampfert
Regional Sales Manager · Sales & Business Development
- MOOther
Mallory Otten
-- · Other
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