Joella Duncan

Background

About Joella Duncan

Being passionate comes naturally to me, and it extends to my love for marketing and advertising. Developing innovative ways for D2C and B2B brands to reach customers, meet their needs and disrupt the current marketing landscape to deliver ongoing growth makes me excited to come to work. I also value and foster environments of inclusion and equality, believing that diverse POVs within a team strengthen a business and drive better outcomes for consumers. Pro- LGBTQ, Racial, Gender and Disability diversity in the companies I work with.Due to my career background including ad networks, advertising agencies and Fortune 500 brands, I'm uniquely positioned to understand the entire relationship between advertising, data assets, brand growth and product development. I possess the fine balance of art and science to drive revenue growth with strong ROI while also connecting with potential customers through storytelling and impactful creative. Specialties: Clean Room and Closed Loop Measurement StrategiesData Cleanliness and CollectionCross Channel MeasurementAudience Targeting Strategies (1st Party, 3rd Party, CDP, DMP)Paid Social Media Strategy and BuyingProgrammatic BuyingBranding CampaignsDirect Response Media Plans Advanced AttributionFractional/Multi-Touch AttributionAccount ManagementCross Channel Planning and Buying (Radio, TV, CTV, OTT, Streaming Audio, Programmatic, Social, Paid Search, Direct Mail, Email)Business ForecastingFinancial ForecastingReputation RecoveryCrisis ManagementTeam Management and MentorshipVerticals: Automotive, Quick Service Restaurant, Retail, Financial, Travel, Gaming, Pharma, Search, Real Estate, multi-cultural, CPG, Non-Proft