Joey Ford

Background

About Joey Ford

With over 7 years of sales and distribution experience in the consumer-packaged goods industry, I am a passionate and results-driven professional who thrives on building strong customer relationships, growing revenue, and increasing profitability. Currently, I am a National Account Manager at KIND, where I lead and activate the company's vertical entrance into schools and convenience stores, two strategic and high-potential channels for KIND's mission of making healthy and delicious snacks accessible to everyone. In my role, I leverage data and insights to create and execute competitive sales plans, optimize trade and marketing spend, and identify the strongest levers to drive base and incremental sales. I also onboard, train, and manage a broker sales force, provide supply chain forecasts, and solve challenges with cross-functional collaboration. I also build store-level sales analysis tools that hook into syndicated data, provide visibility of distribution, sales, and volume, and create metrics that measure promotional lift to identify the best campaigns, in the best stores, at the best times. Since joining KIND, I have exceeded my annual operating plan, gained distribution at top districts within 90 days of launch, and delivered a significant increase in incremental growth. I am proud to be part of a team that empowers and inspires people to live healthier and happier lives. Extensive qualifications in the following competencies:|| & &