Johan Goedhart
Consultant Brand & Campaign at Blauw Research - Market Research Agency
Based in The Randstad, Netherlands
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Seniority
Other
Department
Other
Location
The Randstad
Industry
Market Research
Company size
82
Contact information
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j•••••••@blauw.com
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Background
About Johan Goedhart
Ruime ervaring binnen de merk, media & reclame aan de research en strategy kant. Focus op het vertalen van data naar heldere inzichten over merkontwikkeling, creatieve impact, media efficiency en campagne effectiviteit en op basis daarvan bruikbare learnings en adviezen voor merk, media of campagne strategieën. Als Director Product & Platform heb ik sturing gegeven aan de realisatie van het THX. platform, een innovatief crossmediaal meetplatform dat feitelijke crossmedia exposure (on- en offline) op een passieve wijze registreert en verbindt aan rijke audiences en overige merk, campagne en consumenteninzichten.
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