Johan Marcano

Background

About Johan Marcano

Professional with over 7 years of experience leading comprehensive marketing and growth strategies for startups and multinational companies across LATAM. I’ve designed and executed B2C and B2B marketing plans that drove brand awareness, customer acquisition, and retention — managing multidisciplinary teams and optimizing Paid Media budgets exceeding $60 million per month. My approach combines strategic vision, analytical thinking, and collaborative leadership — aligning business goals with performance metrics. Expert in SEO/SEM, Paid Media, CRO, branding, and automation, with a focus on tangible outcomes: demand generation, ROI optimization, CAC reduction, and scalable revenue growth. Proficient in: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, GA4, Tag Manager, Looker Studio, and CRMs (HubSpot, Clientify, among others). Experienced in managing external agencies (PR, BTL marketing, audiovisual production, events, and product launches). This has allowed me to develop key competencies such as: Implementation of high-impact marketing and commercial strategies. Design and execution of programs focused on measurable results. Talent development and team leadership. Building strategic partnerships that drive growth. Coordination with other marketing and event agencies.