Johan Persson

Background

About Johan Persson

I have worked with internal and external communication and dialogue in listed and privately held companies and associations for 25 years. As a person I have a strategic mind with a strong ability to turn strategy into tactics and activities. Most recently I have worked at BillerudKorsnäs on behalf of Randstad. Previosly I was Acting Head of Global PR at Sandvik Coromant. Before that I spent two years in Singapore as Branding & PR Manager for the company’s Asia Pacific Region. My latest achievement includes the change communications relating to the new Sandvik Coromant organization. In Asia Pacific the main achievement included the roll out of a new brand platform and the brand activation of about a thousand employees within the region. Specialties: PR, Media Relations, Branding, brand activation, change communication, strategy and tactics, digital PR, purchasing PR and ad services as well as print and translation. Running different types of media events and activities. Communication project management, idea management communication, innovation management communication, media training, web and social media. I have long experience (20 years+)of running PR events and activities relating to corporate initiatives, new innovations and product launches. I have also worked with PR events and materials materials for more than 30 international tradeshows like EMO, IMTS, BRAU Beviale, Drinktec, Cibustec, Chillventa and ACHEMA.