Johan Veld
Commercial Director at Tastybasics
Based in Hoogeveen, Netherlands
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Seniority
Director
Department
Sales & Business Development
Location
Hoogeveen
Industry
Food and Beverage Services
Company size
10
Contact information
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j•••••••@tastybasics.nl
Phone
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Background
About Johan Veld
Driving Transformation and Sustainable Growth in the Food Industry. I’m a results-driven food professional with a passion for creating lasting impact through business transformation and sustainable growth. I bring hands-on experience from global multinationals like KraftHeinz (Heinz, Honig, De Ruijter, Karvan Cévitam, Brinta), a leading Dutch A-brand such as Bolletje, and the innovative healthy food scale-up TastyBasics. I specialize in unlocking growth across penetration, revenue, market share, physical and mental availability. My expertise spans P&L management, trade marketing, sales, revenue management, supply chain and logistics. I thrive in dynamic, challenging environments and take a data-driven approach to strategy and execution, always focused on delivering tangible results.
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