Johanna Keppo

Background

About Johanna Keppo

CUSTOMER-CENTRIC AND DATA-DRIVEN SALES & MARKETING PROFESSIONAL WITH A BIG HEART Nice to meet you! I am a customer focused Marketing & Account Manager with solid experience in sales and marketing as well as in leading versatile projects. I have strong passion for building brands and creating compelling brand stories as well as developing and planning different marketing activities and creating multichannel, value-added content. With over 15 years of experience in sales, I have learnt how to build valuable customer experience and facing my customers with empathy and listening their needs have been my main priority more or less during my whole professional life. Over the past 5 years, I have made significant strides in marketing roles increasing my expertise on this unbeatable and fascinating combination of sales and marketing. My recent accomplishment of Master's degree in Knowledge Management has opened up new perspectives on the role of data in sales and marketing. It has also deepened my understanding of how intellectual capital has become a factor that guides the organization's performance and success in achieving and maintaining sustainable competitive advantage. Technology including AI and data-driveness as well as the opportunities they offer in sales and marketing are currently my strong areas of interest. I am also deeply fascinated by brand building, particularly the factors that shape consumers' purchasing decisions between competing brands. ME AS A PERSON: 🟢 Energetic 🟢 Hands-on 🟢 Persistent 🟢 Goal-oriented 🟢 Innovative 🟢 Curious to learn 🟢 Positive can do -attitude COMPETENCE AREAS: Strategic sales and marketing Brand and campaign building for food industry brands Project management FMCG brands Building strong, long-lasting relationships with customers and other stakeholders SKILLS: Strategic thinking Data-driven decision making Customer-centricity Communication and interpersonal skills Strong organizational, time and stress management skills Innovativeness Problem solving Versatile content creation skills Broad working experience in multinational companies and in diverse teams for common goals PASSIONATE ABOUT: Brand building Sales & Marketing Data-driveness Marketing strategies Customer experience Content creation Artificial Intelligence Leadership Sports Junior football coaching Podcasts HAPPY TO CONNECT WITH YOU linkedin.com/in/johanna-keppo keppojohanna@gmail.com 0404890070