Johanna Packham

Background

About Johanna Packham

Dynamic marketing and brand specialist with over 15 years of experience developing high-impact, multi-channel strategies across diverse sectors, including the beauty, media, and nonprofit industries. Known for building strong brand identities, enhancing customer loyalty, and driving audience engagement through data-driven insights and innovative storytelling. Skilled in team leadership, strategic planning, and campaign management, I am passionate about creating consumer-focused marketing that resonates and inspires. Key Achievements- Transformed Lifeline’s Ambassador and Advocate program, strengthening brand representation and expanding audience reach. Spearheaded the restructuring of Lifeline's Ambassador and Advocate Program into three distinct categories—Ambassador, Advocate, and Spokesperson—to enhance alignment with Lifeline's mission and strategic objectives- Collaborated with key stakeholders, ensuring alignment with governance standards, the Lived Experience Framework, and participant well-being- Initiated the establishment of a Steering Committee under the Clinical Governance Framework to oversee safety, quality, and effectiveness- Spearheaded the marketing strategy for ‘Holding on to Hope’, resulting in a global ranking within the top 2% of all podcasts- Developed a Social Media Specialist, leading to a 50% increase in social media engagement and significantly boosting brand visibility- Led end-to-end campaign strategies, achieving notable improvements in campaign performance and brand alignment across digital and print channels.