Johanna Packham

Background

About Johanna Packham

Executive SummarySenior Marketing Leader with 15+ years’ experience driving brand growth, digital transformation, and audience engagement across corporate, media, and not-for-profit sectors. Proven success in leading integrated marketing strategies, building ambassador programs, scaling global podcasts, and delivering multi-channel campaigns with measurable impact. Known for developing high-performing teams, managing risk in sensitive communications, and forging strategic partnerships that drive revenue and brand equity.Key Achievements- Elevated Holding on to Hope into the top 2% of global podcasts, positioning Lifeline as an industry thought leader- Designed and launched a bespoke online Ambassador Training Program, developed in collaboration with external experts and an advisory group, embedding governance and safety protocols- Spearheaded content and brand campaigns, including photo shoots and digital-first strategies, significantly strengthening audience engagement- Managed and mentored marketing professionals, including social media specialists, driving professional growth and innovation- Delivered integrated campaigns across digital, media, and partnerships, achieving a 30% uplift in brand engagement.