John Aitchison

Background

About John Aitchison

To view my portfolio, please visit: johnaitchison.co.uk Brilliant mentorship, keen business sense, and creative talent leveraged to deliver award-winning advertising. 20-years’ experience delivering solutions for complex briefs across industries, spanning multiple disciplines. In-depth understanding of processes and management of projects from planning to execution in customer experience marketing and user experience communications, with strong attention to detail. A self-starter and experienced team leader directing creatives in everything from unavoidable big budget campaigns to no budget attention grabbers, as well as building UX from the ground up – including content strategy, planning, tone of voice creation and implementation. Agency network and in-house experience leveraged to create the right solutions through clear briefing and collaboration, and trusted client partnerships. Accomplished at TOV creation and application of existing guidelines, while adhering to stringent regulatory codes at local and global level for industries including automotive, financial, plus betting & gaming. Areas of emphasis include: Digital Media, Content Marketing, Engagement Marketing, Direct Marketing, Briefing & Project Planning, User Needs Analysis, Process Improvement, Talent Development & Mentoring, Relationship Management, Client Presentation, Team Recruiting & Hiring and Media Management.