John Alfonzo
Data Analytics Lead at Fluent360
Based in Chicago, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Chicago
Industry
Advertising Services
Company size
41
Contact information
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j•••••••@fluent360.com
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Background
About John Alfonzo
I have a passion for brand planning, consumer insights, and new business development. My professional background has allowed me to gain experience in designing and implementing marketing strategies to engage multicultural markets. I have collaborated with various clients in CPG, Pharma, Insurance, and Retail banking to successfully develop measurable marketing plans that are based on in-depth analysis of the brand assets, the competitive landscape, and consumer insights. Specialties: brand planning, consumer segmentation, marketing strategy, multicultural marketing, and media planning. Qualitative research: focus group moderator, IDI's, ethnographic. Quantitative research: landscape analysis, product development, customer segmentation, brand tracking, brand communication & packaging optimization Web Analytics: Design web strategies, measurable plans, and data integration between offline and online marketing campaigns
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